PEI-TI-HSIANG
杯底香

branding, packaging

“Pei-Ti-Hsiang” (Bottom-of-the-Cup Fragrance) dedicate to promote the culture of Taiwan tea. They have been following Taiwan’s professional tea-making artisan. The tea they sell is from various tea plantations of Taiwan and under the in-person supervision from cultivation to finish.

For each tea area with different planting styles and tasting flavors, we translate its representative elements into abstract visual features. Build the ink painting into geometry shape, also with the stylish and modern calligraphy from Taiwanese calligrapher Lin Yen’s, convey the refined yet simple charm of the tea ceremony.

We use the color paper with a strong oriental style and fluffy wool paper with the rough surface in the package to simulate the texture of Chinese handmade ancient book. The package design combines modern design with classic concept, depict cultural atmosphere and philosophical beauty from Pei-Ti-Hsiang.

杯底香志在推廣台灣茶文化,長期追蹤台灣各茶區富有匠人精神之製茶師,所販售之茶品來自全台各處茶區,從栽種生產到手工製茶皆由團隊親身監製。

針對各茶區不同的栽種樣貌和品嚐風味,我們取其代表性元素轉譯為抽象的視覺風貌,融水墨意象於幾何體,搭配台灣書法家林演古樸又獨具現代感的書法手筆,還原茶道經由悠遠歷史洗鍊出的簡約質地。

包裝選用東方氣息濃厚的色紙襯底,搭配表面蓬鬆粗糙的羊毛紙,模擬中式手作古書質感,縫現代設計於古典內裡,傳遞杯底香茶品製程的人文風雅之味。



T branding, packaging   Y 2018   AD Yu Chien Lin   D Yu Chien Lin, Chi Tai Lin, Wun Siang Huang   CG Yen Lin  CBP Red  PM Yu Chien Lin  C PTH TEA








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