Das Aesthetics
大師美學

branding

Das Aesthetics is a plastic surgery clinic that focuses on the Oriental beauty. The symbol is inspired by Chinese window grilles, it also means Das Aesthetics sees the beauty thought the orient window.

Based on creating the visual identity with an Oriental atmosphere, we designed the logotype based on traditional Chinese typeface. So the combination of symbol, logotype and the color are fundamental elements of this project.

大師美學是一間強調以獨特觀點詮釋東方美學的整形診所,在標誌發想上,我們以中式窗花意象作為概念, 將 DAS 字母編織其中,隱喻通過大師專業的東方美學思維、洞悉窗外景色的眼光,為顧客塑造獨特的個人形象。而標準字則取樣漢字古體結構,強調字體特色所帶出的古典氛圍,與標誌相互應和。



T Branding   Y 2017   CD Yu Chien Lin   AD Chi Tai Lin   D Chi Tai Lin / Wun Siang Huang   PM Yu Chien Lin   C 大師美學診所




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