WINNOVATION is a Multifunctional Exhibition center located in Taichung North District. Its parent company is WIN Aluminum Co., Ltd., which has been involved in the aluminum door and window industry in Taiwan for more than 30 years. As progressive, WINNOVATION wants to provide customers with an on-site experience of diversified and functional product display and fulfill customer expectations. This center includes multi-function classrooms, ballroom, meeting room, and cooperates with cafe and teppanyaki brands to provide customers abundant in-person experience.
The naming of WINNOVATION was the combination between the company name “WIN” and the word “INNOVATION” as the connection to the high-quality brand services and diverse way of thinking to present a new lifestyle. The concept of brand identity comes from the relationship between craftsmanship and life, taking from the representative letter “W” combining it with a playful and creative geometric structure to show the new possibilities. This concept extends the six exclusive key visual designs composed of the brand spirit of “innovation, iconic, cross-domain, fun, technology, and youthfulness” and apply them to various productions.
The brand color selection is referring back to the parent company WIN Aluminum Co., Ltd. The WINNOVATION Silver connects to the color of aluminum doors and windows, combining with WINNOVATION Orange to create a color system for WINNOVATION. The overall design follows the systematic brand visual language to pass down the idea of innovative craftsmanship.