BAIYUE TEA
百岳品茶

branding, packaging

The logo is basically inspired and structured by Chinese character “PIN” (品) which means tasting. BAIYUE TEA focus on producing hight quality high-mountain tea, the logo combines three key elements, leafs, sun and mountain, to image the mood of being in the mountain and tasting the high-mountain tea.

標誌取「品」字作為視覺結構,融入了旭日及茶葉元素,並以中央的山陵線勾勒出日出意象。葉脈則暗喻兩只茶杯對飲情境,以此概念塑造品嚐百岳茶的視覺意境,也帶出百岳品茶以高山茶種為特色主打。



T Branding / Packaging   Y 2017   CD Yu Chien Lin   AD Chi Tai Lin   D Chi Tai Lin / Yu Chien Lin   DA Wun Siang Huang   PM Chi Tai Lin   C BAIYUE TEA





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