“Pei-Ti-Hsiang” (Bottom-of-the-Cup Fragrance) dedicate to promote the culture of Taiwan tea. They have been following Taiwan’s professional tea-making artisan. The tea they sell is from various tea plantations of Taiwan and under the in-person supervision from cultivation to finish.
For each tea area with different planting styles and tasting flavors, we translate its representative elements into abstract visual features. Build the ink painting into geometry shape, also with the stylish and modern calligraphy from Taiwanese calligrapher Lin Yen’s, convey the refined yet simple charm of the tea ceremony.
We use the color paper with a strong oriental style and fluffy wool paper with the rough surface in the package to simulate the texture of Chinese handmade ancient book. The package design combines modern design with classic concept, depict cultural atmosphere and philosophical beauty from Pei-Ti-Hsiang.
台灣茶文化推手杯底香，其茶室於2018年至2024年間坐落於台北大稻埕。團隊長期追蹤台灣各茶區富有匠人精神之製茶師，所販售之茶品來自全台各處茶區，「獨窺幽香」系列商品從栽種生產到手工製茶皆由團隊親身監製。
在發想過程中研究台灣各茶區的風土樣貌，取其象徵性元素融水墨意象於幾何體，搭配台灣書法家林演古樸又獨具現代感的書法手筆，還原茶道經由悠遠歷史洗鍊出的簡約質地。
來自日本竹尾紙業所產，東方氣息濃厚的元素紙系作為包裝襯紙，裱貼上蓬鬆粗糙卻極具手感的羊毛紙，恰與現代感的幾何視覺相輔相成。縫現代設計於古典內裡的表現手法，充分傳遞杯底香茶品的人文風雅之味。
T Branding, Packaging Y 2018 AD Yu Chien Lin D Yu Chien Lin, Wun Siang Huang, Chi Tai Lin CG Yen Lin CBP Red PM Yu Chien Lin PH Wun Siang Huang C PTH TEA
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