"NEMO" is the first album released by the duo rock group JADE in 2019. The album uses an alternative rock music style to portrait the group's psychological state during the past decade. Referring to society, family, and personal emotions, and uses "Captive-Bred Fish" as the album's concept.
The name of "NEMO" came from "Need More," implying the fish inside the fish tank needs more freedom and air. We use fish scales and water ripples as the design elements for the overall album packaging to connect the fish tank's concept and the visual design. Under the album sleeves is the photograph of the group members holding the fish tank as the album cover. The red-orange color showing through the die-cut of the sleeves creates the change between the light and dark while the fish is swimming and as a visual image that echoes the music's concept. The visual effect of the logotype, presents the water waves, and as the key visual effect, thought out each unique song title design.