The very first nootropic dietary supplement Taiwan company, egotree began in 2020, which has the highest interest in human consciousness and the science of neuroscience and obsesses about the malleability of the brain, has developed the nootropic made-by nature planet extraction. With the sense of mission to promote the nutrition of the brain, Egotree has dedicated to be the pilot of the brain workers.
The combination of the ego and tree in brand identity, started from the exercise of spherical energy body. By capturing the process of brain, transferring the floating, the bumping, the gathering and dispersing of energy into a symbol, and further extending the concept of the package. Constructing the unique graphics of capsule, one (zone) and two (still), in addition to conveying the abstract experience of the product.
In order to divide the stereotype that marketing of dietary supplement usually emphasis the ingredient and the effect, by using the abstract visual with the warm tones color system to build up the image of the brand, connecting Egotree's brand definition " start from people " and the idea of bring the revolutionary experience to the consumer.
T Branding, Packaging Y 2021 CD Chi Tai Lin AD Yu Chien Lin D Yu Chien Lin, Chi Tai Lin, Wei Yun Kan, Allison Hsiao PM Yu Chien Lin P Wei Yang Print Plan Agent PH Wei Yun Kan (Packaging) MG Ruopu Li (Logo) C egotree